: Infinite scrolling without losing "Page Views" in Google Analytics Let's say "Page Views" is a very important metric on your website (KPI) but you want to introduce the nice looking infinity

@Gail5422790

Easier way to do it, would be setting up a Tag that fires when the URL changes from /page-1 to /p2...n
This way it will capture the pageview when the url changes while scrolling.
However, if the URL is static (which I highly doubt), you can use the above mentioned JS methods.

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@Heady270

If you use jquery infinitescroll plugin to do paging, just try as below:

$('.selector').infinitescroll({
// other options
dataType: 'json',
appendCallback: false,
nextSelector: '.page-nav:last a',
}, function(json, opts) {
ga('send', 'pageview', $('.page-nav:last a').attr('href'));
// Do something with JSON data, create DOM elements, etc ..
});

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@Shelley277

Yes, you can create virtual pageviews in Google Analytics. When the user goes over a certain point in the page, a pageview is recorded.

You can find information on how to set up virtual pageviews here:
developers.google.com/analytics/devguides/collection/gajs/asyncMigrationExamples#VirtualPageviews
This should be done with JavaScript. jQuery Waypoints is a good library to help:
imakewebthings.com/jquery-waypoints/
You should select the virtual URL to put in the code carefully. For example you can set them as subpages of the main page.

_gaq.push(['_trackPageview', '/example-page/point-1']);

_gaq.push(['_trackPageview', '/example-page/point-2']);

_gaq.push(['_trackPageview', '/example-page/point-3']);

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