: Our company's white label site was removed from Google's search index, would canonicalization help? I recently started working for a new company and they have a lot of white label sites. Just
I recently started working for a new company and they have a lot of white label sites. Just last week I checked Google Webmaster Tools for one of our bigger in-house white label sites (one we personally run) and discovered that Google removed it from the index, though we never got a message in Webmaster Tools. I also performed a site:operator search just to be sure and it definitely isn't listed anymore.
Finding out a little bit more about the site, I discovered it was changed to pretty much be an exact match of our main site and that it used to have canonical tags but they were removed. Not sure why.
I don't have a lot of experience with white labels, so I guess this is more of a general help question, though I was specifically wondering if putting back the canonical tags that were previously removed would be enough.
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I discovered it was changed to pretty much be an exact match of our
main site and that it used to have canonical tags but they were
removed.
That's most likely why the site was removed. As Google states here:
Duplicate content generally refers to substantive blocks of content
within or across domains that either completely match other content or
are appreciably similar.
Once the canonical links were removed, Google might have thought this exact matching copy of your main site was a deliberate attempt to manipulate search results:
In the rare cases in which Google perceives that duplicate content may
be shown with intent to manipulate our rankings and deceive our users,
we'll also make appropriate adjustments in the indexing and ranking of
the sites involved. As a result, the ranking of the site may suffer,
or the site might be removed entirely from the Google index, in which
case it will no longer appear in search results.
You can try adding the canonical links back to the site, then add it to Google Webmaster Tools (if not already) and resubmit it using the Fetch as Google tool. It might take some time before it's re-indexed...
However, your best bet would be to significantly modify the content of the site first so that Google would no longer consider it to be a duplicate of your main site.
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