: SEO for Google: navigation, company info, video I often stumble upon search results in Google that get a special treatment, like: having the site navigation (and more) being displayed on the

@Bryan171

Your first question is about Sitelinks. Google says that this
process is entirely automated and see this question for more
information about Sitelinks.
Second one is about Data Highlighter - Local Businesses


You can use Data Highlighter to tag data about your business, such as
its name, address, customer reviews, and ratings. Then Google can
present your data more attractively -- and in new ways -- in search
results and in other products.


You can tag data about your business using this URL.
You have to mark up your videos with schema.org to show that video
thumbnail in Google results.


When video content is marked up in the body of the page, search
engines and other sites can recognize it and may use it to improve the
display of video content on a page or in search results. Marking up
your content provides information about your videos that allows Google
and other sites to index them


See this link.
News from seroundtable says


Google announced that when a URL is too long, they might now replace
the URL in the Google search results with a "site hierarchy display,"
or what appears to look more like a breadcrumb trail. Technically,
Google analyzes a site's breadcrumb trail and shows this instead for a
"small percentage of search results."


See the news from Google's official blog.

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