: Does the source of a visitor affect the revenue for Google AdSense ads? I'm wondering if two ad clicks are equally valued, if one of them found the site from Google, and the other came from
I'm wondering if two ad clicks are equally valued, if one of them found the site from Google, and the other came from a referral link, would that affect the revenue paid?
How about with a direct visit?
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Ad clicks are definitely not equal in value. There are so many variables that can effect the cost-per-click (CPC).
Google answers why AdWords users get charged lower then their maximum CPC bids here.
The other main thing to consider is that Google uses a wide range of advertisers, so different ads will pay/cost different amounts.
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