: How does Google determine how long a visitor stays on a site? I understand that Google uses 'Average Visit Duration' as one factor influencing ranking - but how does it determine how long a

@Miguel251

Chrome is the answer! They develop browser for better web analysis.

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@Steve110

If the Google searcher goes back to SERP and clicks a result of out it then Google can know how much time was spent in the site visited in the last click. It can average from 100's of visitors reaching that web page through SERP.

If visitors find solution in a click and don't search the same keywords back again in Google then Google can assume that satisfactory solution was found in the site reached from SERP. This should be the prime factor in site rankings.

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@Karen161

From the article: Understanding Google Analytics Time Calculations


How Time on Page is Calculated

Time on Page is calculated in two different ways. The calculation depends if the visit has one pageview OR if the visit has multiple pageviews.

When There are Multiple Pageviews in a Visit

This is pretty easy to understand.

If there are multiple pageviews during a visit then the time calculation is based on the >start time between the current page and the start time of the next page hit.

When There is Only One Pageview in the Visit

Most people believe that Google Analytics can not, and does not,
calculate time on page when there is only one page viewed in a visit.
This is partially correct.

If no other page is viewed during the visit, Google Analytics use the
time between the initial page hit and the last engagement hit that
follows the page hit.


I suggest that you go take a look a the Article it is very informative on how google calculte time(generaly) in thier Analytics services

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