: Sorting organic keywords by total conversions in Google Analytics If you go to Acquisition > Keywords > Organic in Google Analytics, you can see a list of keywords that people searched for when

@Rivera981

Posted in: #GoogleAnalytics

If you go to Acquisition > Keywords > Organic in Google Analytics, you can see a list of keywords that people searched for when search engines like Google sent them to your website. Now if you have conversions set up, you can also sort this list by conversion ratio.

How would you go about sorting this list by not the conversion ratio, but total conversions instead?

For example, if Google sent you 100 people that searched for "cat" and 5 people that searched for "dog". Suppose 5 of the cat people converted and 1 of the dog people converted. Sorting by conversion ratio you would get "dog" at 20% as the first result and "cat" at 5% in second place. I would like to see "cat" first at 5 conversions and "dog" second at 1 conversion.

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