: Can inbound links through template-based layouts result in penalties? So obviously link building is encouraged as long as it is natural, organic and has meaningful links with content relevant to

@Harper822

moz.com/blog/how-wpmuorg-recovered-from-the-penguin-update
This is exactly how to be hit by G.Penguin. Better to nofollow those links. It also depends on your backlinks profile too (i.e. do you just have a few backlinks and then 60'000+links from 1 website?).

Website design companies and others have been penalized for follwed footer links in client's projects with redundant keyword exact match.

Paid links are against G. policy, so..... 60'000 paid links with exact keyword match... easy to spot.

Blogroll links do not necessary penalize, they are just too common. See Blogger.com.

In the end you had some sort of luck, meaning that at least you receveid a clear manual action from G. There are webmasters out there still wondering what happend to their rankings and why the "Manual action" section of GWT is a blank page.

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@Eichhorn148

Paid links in templates can absolutely cause Google penalties for paid links. Google started cracking down on these in earnest in early 2012.

It used to be that some of the highest PageRank pages out there were the pages for software that powered websites. WordPress, templates, stats counters, etc. This was because this software always included links back to the software when the software was installed.

Some SEO folks started to notice this. Many people started to create WordPress themes just so that they could get a link back to their website.

Then some people that were creating this software started to sell the links in the templates. That is when Google started cracking down.

Today, if you include links to your site in software or templates that powers websites you should do one of the following:


Ensure the links are nofollow
Make sure the links go through a redirector that is listed in robots.txt


There may be some wiggle room if your primary business is creating this software and templates and the link has your brand or domain as the anchor text. Other than that, Google sees paid links in templates as pure spam and deals out penalties for them.

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@Ann8826881

I have to admit being somewhat confused about your situation. However, to answer your question, it is not a good idea to create links in your footer any longer. This was tradition as a credit to those who have helped you in some way. However, so many link spam schemes used the footer to create links that something had to be done. In fact, J.C. Penny was de-listed by Google as well some other companies for links in the footers of many websites that created an un-natural rank for the company. It seemed that an SEO company was responsible for the links and Google reinstated J.C. Penny as a result once the problem was cleaned up. This was written about in (if I recall correctly) The New York Times. Since then Google has been wary. Having said that, I only recently (about a year ago) began removing links from my footers and have not seen a penalty. However, others have. I got a frantic call from a webmaster about this last winter asking for help. His problem was solved by removing links from footers. This is not limited to just the footer so I would think twice on this tactic in any form.

Hope this helps.

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