: What do you do if you don't want to put a keyword in your title? Suppose you have a website about a subject, for instance, popcorn. Everything in your site will be about popcorn and your
Suppose you have a website about a subject, for instance, popcorn.
Everything in your site will be about popcorn and your regular visitors are popcorn enthusiasts who will understand that even articles without the keyword "popcorn" in the title are about popcorn.
How do you tell this to Google, if meta tags are not being used any more? Or do you have to keep adding "popcorn" to titles to have your articles show up in searches and news alerts? It's very awkward to keep adding a word to titles for this reason.
For instance, your title is Why corn is good for you, but it won't show up in Google searches, so do you really have to change it to "Why corn, from which popcorn is made, is good for you"?
I've noticed that adding the keyword to the website name, as in Why corn is good for you | Popcorn Every Day is not good enough.
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Then don't put the keyword in your title.
Google are clever enough now to know what the page is about and how relevant it is for popcorn without you needing to include the word popcorn in the title.
Google can distinguish between similarities, synonyms and semantics. They'll be able to understand popcorn from corn. If you don't think the page is that relevant for popcorn, then use popcorn in the title.
All you need to do is worry about the user, make everything read well for the user and the search engines will find you for what you intend.
By the way, the page title isn't a meta tag and still remains as one of the important ranking factors used today.
If you're finding that you aren't being found for popcorn related queries in Google search, then maybe your content isn't as relevant for "popcorn" as you thought it was...
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