: Will 404 pages hurt website page ranking? I have an online marketplace platform. Because of adding new products/services, I had to update my links to match the new list. Earlier, Google has
I have an online marketplace platform. Because of adding new products/services, I had to update my links to match the new list. Earlier, Google has indexed most of my pages. Now with the new links architecture, most of the results shown by Google are 404. I submitted new sitemap and the new links are yet to be indexed.
Question: Will 404 pages hinder my websites PageRank? If yes, how to mitigate it? Also, how can I get the new web pages indexed fast?
Please let me know your inputs, as most of my traffic is from Google search, fixing this is very important for us.
Thanks, Anji
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Yes, the 404 will hurt your ranking.
You should consider to implement a series of 301 redirects, either on your .htaccess or in your server side language, that way, users, browsers and crawlers will get the right information as soon as they try to visit the old URL.
About the speed to get the new pages indexed, that depends on the crawler itself, but you can help with the right redirection.
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