: Can calling mixpanel.track cause reattribution of conversions in Mixpanel funnels? I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning

@Berumen354

Posted in: #ABTesting #Analytics #Conversions

I am currently using MixPanel to A/B test which of two different landing page images converts better. At the beginning of each hit to the page, I do

mixpanel.track('Main', {illustration_ab : '{{illustration_ab}}'});


Here illustration_ab contains the name of the image that was shown to the user. Then after gathering data, later on I can go look at the funnels and split by this variable to see which has higher conversion rate.

I just started wondering though, if someone converts but then comes back to the page later and gets assigned another illustration_ab, will that get the user's past conversion reattributed to fall under the different image?

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