: Some general guidelines for choosing images in webdesign So here's a good question: one problem that often comes up is a client asks for a site, but they have no content (specifically images)

@Speyer780

I throw some of this back to the client: "Show me what you like." Send me links to other websites which have photos you like. Hand me a magazine. If all else fails, I'll create a lightbox on iStock (or similar) and tell the client, "Pick the ones you like and tell me why."

This gives you at least some winnowing before the site launches, and puts some of the responsibility back on the client.

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@Radia289

I'm not sure how answerable this question is beyond "depends on the website".

For me, the main thing is to look for images that transmit the brand's values. Is it a law firm? Then images that embody trust, experience, confidence. Is it a toy store? Go for happy, cheerful, safe.

I hardly use anything other than people for images. People can represent such a wide range of expressions and messages that they are good for everything, and they help the user relate to the site too. But not those posing models, I mean authentic and spontaneous photos (sort of, at least).

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