: Are there any reasons to put the domain name or company name in the page's title tag? After I read this question and answer about SEO and title, I want to ask if it is necessary to put

@Cooney921

You should also consider bookmarking and tabs

Imagine if webmasters.stackexchange.com just had the title Webmasters. You go to bookmark it and would quickly forget what it is. From a User Experience point of few that's a problem. Or imagine if every /about.html was titled "About Us." Talk about a nightmare!


So, are there any reasons to put the the brand in the title tag?


Yes.


Will it do much to help SEO?


No.

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@Ann8826881

Only regard to branding. Otherwise, it does not matter. For example, if you are trying to brand the website, meaning you want the domain name to be recognizable as a brand, then yes. Put it in. Otherwise there is no real value that I can see.

Branding a website is to connect the website name to perceived value. For example stackexchange.com has a reputation for excellent answers to questions. This really only happens on sites that offer outstanding perceived value. Otherwise, if the site is moderate or light in perceived value, then branding may never stick and you have spent valuable space on branding that never happens. In this case, there is little to no value given either by users or search engines and the space used could have been better used to drive keywords.

In of itself, placing the domain name in the title tag, description meta-tag does not seem to drive traffic without a strong brand.

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