: What is the difference between using dofollow and omitting rel? My main concern is whether dofollow is interpreted as more important than links without any rel attribute. Does it make any difference
My main concern is whether dofollow is interpreted as more important than links without any rel attribute. Does it make any difference for search engines?
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What some people call a "dofollow" link is just a normal link - i.e. a link that does not have the rel="nofollow" attribute. If you use dofollow in the rel attribute of a link, it is simply ignored by search engine spiders.
So, what you want is simply something like this:
<a href="target.html">target</a>
There is no dofollow (or similar) attribute you can add to the link. The absence of nofollow is what you're looking for.
Note: this answer was loosely based on this answer at Drupal Answers.
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