: What are the factors that affect search engine rankings? OK, a big question, and one that I assumed had already been answered here, but it hasn't. I'm looking for a comprehensive hierarchy of
OK, a big question, and one that I assumed had already been answered here, but it hasn't.
I'm looking for a comprehensive hierarchy of all the factors that go into determining how a search result will be positioned given a certain Google query or keyword.
I understand that the algorithm is proprietary, and we'll never know the whole truth. But what can we know for certain? What has Matt Cutts & team told us, and what have others confirmed?
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Nowadays, PageRank is not relevant anymore, you can forget it. However, the following SEO factors are relevant.
Because images are better than texts (for comprehension), here are two up-to-date images introducing SEO factors to maximize ranking of a website:
First one from moz.com:
Second one from searchenginejournal.com:
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