: Google Analytics numbers start out high at the beginning of the day and later drop My Google Analytics numbers change downward randomly. Where once a particular page/post or even day will show

@Berumen354

You probably where having issues with ghost referrals or with third party websites crawlers also known as bots. It is claimed that ghost referrals are a serious problem and will mess up with your data. On the contrary, some legitimately bots will periodically visit your website to extract data from you to feed or update their records about you.

You should identify if you are having issues with referrals or if there is a recurring visit to your site from any particular bot within the affected time frame.

Searching in google for ghost referrals will yield many possible solutions or how to fix it. For those bots that you can identify you should decide either to block them via robots.txt or create filtered view in GA. However, be careful not to block "good" bots from services that you are running and that might require to visit your website now and then.

Vote Up Vote Down

@Heady270

One of my analytics properties has the same issue. It appears to be a double counting issue. The numbers start out impossibly high and are revised downward later in the day.

The later numbers are always the ones that stick. It never goes back to the previously reported figures. For me the high figures are often about double what I would expect them to be and get taken down by about half.

Since March when you asked this question, the situation has improved for my property. I haven't noticed this phenomenon in a while. It sees to me like it was likely a bug that the Google Analytics team has fixed.

Vote Up Vote Down