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Samaraweera270

: SEO : Understanding Duplicate Content & Low Quality Content We know that content of each page should be unique and useful for users. Google will penalize thin websites with low quality content

@Samaraweera270

Posted in: #DuplicateContent #Google #SearchEngines #Seo

We know that content of each page should be unique and useful for users.

Google will penalize thin websites with low quality content and duplicate content.

What I want to know is what is the exact meaning of "Duplicate Content" & "Low Quality Content".

Assume that we have a website with 10,000 pages and some parts of each page is repetitive in the layout in all of the pages.

Look at this example :



Does Google count repetitive content of the layout of pages as "Duplicate Content" ?

Is this page a "Low Quality" page because the unique part is lower than 300 words ?

When somebody searches a keyword including some of words that are in the layout words, does Google show them to the user ?

Is "Ratio" of unique/repetitive content important ? if yes, how much it should be ?

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2 Comments

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@Candy875

Google usually knows which content is unique, which is repetitive and behaves according to that.

I would add a descriptive meta title + meta description that will tell a lot about your content to people that are searching for it. The meta data has to be written in accordance with the goal of each specific page (sell product, tell a story, get feedback).

You can also use the Google data highlighter tool. I am running an eshop and I have used it to mark the price, short description and main product image. If you're running a blog you can highlight articles. Have a look at the Google highlighter help page.

It does not really matter how much unique text you have, it's about the value that it gives to your visitors. If you have lots of images and little text you should be fine if you name your images and alt tags correctly (use only "-" as a word divider, empty spaces are bad for SEO).

To sum it up:


Use meta description and meta title
Mark your content with Google highlighter in Webmaster tools
Use proper image names with alt description
Have one goal per page, if more pages have exactly the same goal then merge them!

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@Hamm4606531

Your biggest issue here are the 80 words: how relevant are they?

I highly doubt you'll get a conclusive answer on a ratio, so I'm just gonna share my experience.

If you think about headers, menus, footers and all of that, most websites are pretty repetitive.

I have been very successful in one website for example, where the only different content in many pages is an h1 tag, an h2 tag, a title, a description tag, a picture, with its alt and title tags and a small description of the picture. In words, this is about 10-15.

Now, this does not mean you are gonna be successful or not, it'll highly depend on what you're doing with these pages and how relevant the content is to your site and others.

On the website I mentioned for example, these pages are about 60% of the website, and bring about 40% of traffic.

Now, I am in no way saying that you should create duplicate pages as that would of course not be helpful since they wouldn't be indexed.

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