: With Google Analytics, is it possible to check a specific page in Multi-Channel conversion attribution? I'm somewhat new to Google Analytics, and I'm trying to track all conversions that are assisted
I'm somewhat new to Google Analytics, and I'm trying to track all conversions that are assisted by a particular landing page, because I don't expect an instant purchase. I have e-commerce tracking set up.
Due to the constraints of the associated ad campaign, I can't include the source/medium code in the url when people go to the landing page, and all of my traffic to the landing page is likely to be direct, so I'm not sure how to tell Multi-Channel marketing that it's a significant page. I know how to add events to a page, but I'm still figuring out what they can and cannot do. Would creating a redirect from the landing url to an identical url+source/medium code work? Any advice on how to accomplish this would be greatly appreciated.
Tracking the final sale conversion is not the issue. Ecommerce reporting is functioning just fine on the site. I just want to report the landing page as an assist, whenever it shows up in the funnel, and I need to be able to do that across multiple visits.
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You have two courses of action. Your first is as you already suggest: create a redirect from the landing URL to a URL with the correct tracking parameters on it. That will work, and it is probably the simplest approach.
The other approach is to create a "Segment" for these users and view your e-commerce reporting with just that segment applied. To create the segment you want:
View the report you are interested in
Click "+ Add Segment"
Click "+ New Segment"
Click "Conditions" under "Advanced"
Change the "Ad Content" drop down to "Landing Page"
Enter the relative URL for your landing page (eg /my-landing)
Name your segment something like "My Landing Users"
Click the blue "Save" button
Remove the "All Sessions" segment if it is still applied.
If you are looking to see how much a page contributes to a sale and figuring out its value, look at the Page value metric under the Behaviour -> Site Content -> All pages report.
You can read more about the page value metric here.
Also, I would recommend that you create a segment based on the campaigns you wrote about and looking at how that contributes and changes your page value numbers. This way you can isolate certain campaigns and correlate it to the landing pages.
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