: In Google Adwords the impressions and clicks are not broken out according to keyword Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface

Posted in: #Analytics #Google #GoogleAdwords

Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface about the keywords.

In other words, I would like to know which clicks and impressions came from which keywords. This way I can make better decisions as to which keywords I should use!

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@Odierno851

If you would like to see what words the user used to trigger your ads. Under the keywords tab, use the checkbox to select the keyword, then press details and click "search terms" "selected"

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@Heady270

To get to the keywords you have to click on the campaign and then the ad group. It looks like you are on the Campaign level and just need to dive deeper.

Once you get down to that level, it is broken out by keyword with a header like this:

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: In Google Adwords the impressions and clicks are not broken out according to keyword Even though I have thousands of impressions and a few dozen clicks, there is no detail in the AdWords interface

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