: Why does bot traffic have a high (e.g. 100%) bounce rate in GA? Since bots may request many pages at a time, why do they so often have a 100% bounce rate? It seem unlikely that they would

@Jamie184

There is some argument about how bounce rate is measured. Google has even changed how it looks at bounce rates by adjusting how it views a visit through the years. In short, Google says that the bounce rate is the rate where a user has left your site from the entrance page.

This page seems to explain some of what Google sees as a visitor: support.google.com/analytics/answer/2731565?hl=en
Google relies upon cookies to track usage. Here is a link for that: developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Unfortunately, Google does not do a very good job of separating bots from users.

Bots simply do not set cookies therefore are tracked as a single visit each time. Bots tend to be hit and run and may make rapid requests one page at a time rarely following a link but rather possibly noting the links and placing them in a queue though request patterns often indicate/follow link patterns. This is because often the requests come from the Google API at some point and are already known though not always. Because cookies are not set and each request is seen as new visit, the single request despite the reality, is seen as a bounce - ie. one page requested then left the site.

It is frustrating because Google has not been able to distinguish a user from a bot very well thus driving up the bounce rate in GA rather severely. One would have to assume that this translates into other metrics as well and can effect site performance.

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