: Multiple index pages on website for multiple locations, SEO no-no? We have a ecommerce website that can deliver products all over the country. We have seen at least one of our other competitors
We have a ecommerce website that can deliver products all over the country. We have seen at least one of our other competitors create an index page for every city in the country. So the pages essentially have the same content, but contain a different city name in various key parts of the page. They do not have multiple locations/stores or anything.
They have managed to get a lot of these pages listed in Google so that when a user searches for the product in a particular location, they pop up at the top.
My question is, would it hurt the website rankings in terms of SEO if we were to do the same? We can deliver to all over the country. I haven't really found out definitively if this is a no-no in terms of SEO?
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It totally depends, if you only have one or two unique words per page, then its probably not worth it;
If you have a totally unique page per geographical area, then (from a country perspective) it works well - promoting different products to different countries works, along with different language content seems to not harm the SERPs.
It might be totally different in your use-case though, if its 'widgets new-york buy our premium widgets today' and you have a different version for each US city and the only word thats changed is the city name, then I'd say that was spam, and google will probably pick up on it
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