: How does LinkedIn show markup in search results without using schema or microdata markup? I've noticed LinkedIn search results include the location and job of the person being searched. I've understood
I've noticed LinkedIn search results include the location and job of the person being searched. I've understood using markup such as schema.org can create this but when viewing their source, it doesn't seem as if they're using that.
Are there other options?
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They're using microformats, specifically hCard and hCalendar. Along with RDFa and JSON-LD, this is an alternative to microdata.
See Google's Rich Snippet spec for people here, and here's my public LinkedIn page viewed with Google's structured data testing tool, showing a preview Rich Snippet and the extracted structured data.
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