: How do you get your site discovered by users in China? I have a website in English and no translation available on the site. I would like to get the site indexed by Chinese search Engine.

@Ann8826881

Check out How to submit sitemap to Baidu?. It discusses how to submit a sitemap to Baidu. That may help some. But the up-shot of it all is that while it is easy to have Baidu spider your site, it is difficult to get Baidu to accept a submitted sitemap. You can add a sitemap specification to your robots.txt file which is in this answer. In case you do not know, Baidu is the largest search engine in Asia. So it may be worth pursuing.

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@Angie530

One of the major ranking factors for search engines in China is that the server itself is hosted in China. Even if you can get your website index, ranking it is a different battle.

Users in China searching for terms in Chinese may end up on your website - because yes, it will be indexed in their native language - but I really doubt your website will rank high enough to receive enough impressions and clicks to make this worthwhile.

I've worked for several luxury CPG brands in North America, and routinely see Asian characters in our WMT/GA even though we do not have our sites translated into any Asian language.

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