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Bryan171

: Implications of using subdomain or traditional folders SEO Let's say I run a site where companies get their own page, and within that I also show staff members. I am torn between three different

@Bryan171

Posted in: #Seo #Subdomain #Url

Let's say I run a site where companies get their own page, and within that I also show staff members. I am torn between three different approachs in terms of URL's and want to choose one which is not only more SEO but also aesthetic for the user.

Option 1


companyname.example.com
companyname.example.com/staffmembera
companyname.example.com/staffmemberb


Option 2

example.com/companyname www.example.com/companyname/staffmembera example.com/companyname/staffmemberb

Option 3

example.com/company/companyname www.example.com/company/companyname/staffmembera example.com/company/companyname/staffmemberb

Can anyone please explain the SEO implications between each option. My favourite is option 1, and least favourite is option 3. I have been told that option 3 may be the most SEO because it is clearly categorised, but I think if I used a clear sitemap then option 1 and 2 should be just as good.

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@Correia994

Disagree with the other answer, as there definitely are things to consider here:

Option 1: Zistoloen seems to be assuming it takes more time to add subdomains or something like that, but I pressume that you would just set up a * A record and let the software handle the rest. Now, whether it makes sense using this option would depend greatly on what you domainname itself is. If the domainname has anything to do with 'employees' like whoworkswhere.com, where every company has their own styling and/or where there is not much interlinking between different companies this is the approach I would choose.

Option 2: This option seems sensible if the domain name has anything to do with companies like thecompanydirectory.com.

Option 3: Seems the right choice if the domain name seems to have nothing to do with all of this like zamboladja.com.

Not that it will matter much for SEO, but more so just for normal users and their ability to remember and comprehend it.

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@Bryan171

You display companies information on your site, you need to use one website as a companies directory, it's logical.

Option 1
Using a subdomain for each company seems complicated to maintain in the future... Moreover for SEO, you don't give all the value to your website but a little value to many websites (subdomains are treated as different websites for search engines).

Option 2
In my opinion, it's the best option for SEO because your URLs are short and easy to remember.

Option 3
For me, adding a /company/ in URLs is useless in SEO point of view because you diluate the SEO weight of other keywords in URLs. However, it's useful for users because it's clearly categorised.

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