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Nimeshi995

: Using Google Analytics to determine whether paid media visitors subsequently return I'd like to be able to find out whether I am driving returning visits to my site through paid media. E.g.

@Nimeshi995

Posted in: #Advertising #GoogleAnalytics #Visitors

I'd like to be able to find out whether I am driving returning visits to my site through paid media. E.g. what percentage of people who initially visited for the first time through an advert now return organically?

For first time visitors from paid sources (Display, CPC etc):


Return visit frequency
% who return

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@Heady270

This question has also been asked in the Google Product Fourms. The only answer there states that conversions are attributed back to the campaign for six months for returning visitors. Unfortunately, it doesn't give any way to get the reports about the number of returning visitors.

There do appear to be some third party analytics packages and addons to Google Analytics that will do this analysis. This one from SkyGlue looks very promising:
cdnwebsite.skyglue.com/wp-content/uploads/2012/03/retention_2.png

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