: Multiple or single web site for company and subsidiaries I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT
I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT activities (software Engineering & application performance management, IT security, Oracle based business applications). Each subsidiary has its own identity (Name, logo).
We are thinking about rebuilding the company website and the main question I struggle on is to either create a single web site for the company and the subsidiaries, or to create one for each subsidiary.
In the first scenario, the visitor have to dig deep to reach the information he wants. In the second one, he may miss an information that might be of interest.
Are there any best practices or existing cases I should know about.
Thanks in advance
More posts by @Cofer257
1 Comments
Sorted by latest first Latest Oldest Best
Since each subsidiary has its own brand, it seems more logical for users to land on a site for each company with its own related domain name, rather than on a site with a different name and domain where the company info they're looking for is in there somewhere. It's probably better for SEO too - a site for TechWidgets Inc. on techwidgetsinc.com with content completely focused on TechWidgets Inc.'s services will probably appear more readily in SERPS for branded searches than if it's part of a site that encompasses various companies.
As mentioned above by closetnoc, you can create a clear connection between all the sites. This can be done either in the main navigation, sidebars, footer, or you can even create some kind of unique navigation (maybe sticky) just to help users find out about the other subsidiaries. I would put a page for each subsidiary on each site, describing the other company and with their logo, and then a link to "find out more" on the specific site.
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.