: Multiple or single web site for company and subsidiaries I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT

Posted in: #Architecture #WebsiteDesign #WebsiteFeatures

I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT activities (software Engineering & application performance management, IT security, Oracle based business applications). Each subsidiary has its own identity (Name, logo).

We are thinking about rebuilding the company website and the main question I struggle on is to either create a single web site for the company and the subsidiaries, or to create one for each subsidiary.

In the first scenario, the visitor have to dig deep to reach the information he wants. In the second one, he may miss an information that might be of interest.

Are there any best practices or existing cases I should know about.

Thanks in advance

10.01% popularity Vote Up Vote Down

: Should I use multiple goals to track conversions of multiple versions of home page? I have a WordPress site. I have created 4 different versions of the home page, and created a Google experiment

@Cofer257

Posted in: #GoogleAnalytics

1 Comments

: Is it a problem (e.g. for Google) when my site has no root page? I have a multi-lingual site, which contains languages in this manner: http://www.example.com/en/ http://www.example.com/de/ http://www.example.com/fr/

@Cofer257

Posted in: #301Redirect #Redirects #Url

3 Comments

: I've noticed a bizarre (malicious?) behavior in my website logs My website logs spit out "invalid content" messages -- they typically occur when someone types in a wrong hyperlink or a page

@Cofer257

Posted in: #Logging #Spam

1 Comments

: Requiring authorisation on multiple devices In creating a sort of "remote control" site, I'm wondering what the best way for authorisation is going to be. The simplest example would be: User

@Cofer257

Posted in: #Authentication #Mobile #Openid #WebServices

1 Comments

Login to post a comment!

1 Comments

Sorted by latest first Latest Oldest Best

@BetL925

Since each subsidiary has its own brand, it seems more logical for users to land on a site for each company with its own related domain name, rather than on a site with a different name and domain where the company info they're looking for is in there somewhere. It's probably better for SEO too - a site for TechWidgets Inc. on techwidgetsinc.com with content completely focused on TechWidgets Inc.'s services will probably appear more readily in SERPS for branded searches than if it's part of a site that encompasses various companies.

As mentioned above by closetnoc, you can create a clear connection between all the sites. This can be done either in the main navigation, sidebars, footer, or you can even create some kind of unique navigation (maybe sticky) just to help users find out about the other subsidiaries. I would put a page for each subsidiary on each site, describing the other company and with their logo, and then a link to "find out more" on the specific site.

10% popularity Vote Up Vote Down

Feed

: Multiple or single web site for company and subsidiaries I work for a company that is specialized in servers & networking Equipment. The company holds 3 subsidiaries that have different IT

More posts by @Cofer257

: Should I use multiple goals to track conversions of multiple versions of home page? I have a WordPress site. I have created 4 different versions of the home page, and created a Google experiment

: Is it a problem (e.g. for Google) when my site has no root page? I have a multi-lingual site, which contains languages in this manner: http://www.example.com/en/ http://www.example.com/de/ http://www.example.com/fr/

: I've noticed a bizarre (malicious?) behavior in my website logs My website logs spit out "invalid content" messages -- they typically occur when someone types in a wrong hyperlink or a page

: Requiring authorisation on multiple devices In creating a sort of "remote control" site, I'm wondering what the best way for authorisation is going to be. The simplest example would be: User

Login to post a comment!

1 Comments

Back to top | Use Dark Theme