: URL SEO : Using directories or exact keyword phrase in the URL I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword
I am trying to understand how to best optimise a url for a page to rank high for specific keywords. Example: a top keyword search is "rental properties in new york".
Question is does this keyword need to appear as this exact phrase in the url or should it be broken up into different directories for a better structure e.g.:
abc.com/en/properties/new-york/rental OR
abc.com/en/rental-properties-in-new-york
Which will help the page rank higher (given all other things on the page are exactly the same)?
Thanks!
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Don't worry about this too much, URL isn't that important. But, to answer your question:
If you use the directory URL, these should also work:
abc.com/en/properties/new-york/rental -> rental properties in NY abc.com/en/properties/new-york -> properties in NY abc.com/en/properties -> properties
Also, you should have more options than just new york, otherwise this doesn't make any sense.
If this is a onetime page, you want the dashed URL.
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