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Martha676

: Can I use Google AdWords to advertise on my competitors sites after that visitor left my site? For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously.

@Martha676

Posted in: #Advertising #GoogleAdwords #Remarketing

For Google Adwords re-marketing, display ads are shown to visitors have been to your site previously. So when the go to a web site displaying AdSense, it is likely that re-marketing ad will be displayed to them.

Is there a way to do the same for if a visitor has visited a competitors site. i.e. if a visitor goes to one of my competitor sites, I want the display ads they see, to be mine.

Is that possible?

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@BetL925

You can buy remarketing ads from within AdWords. Here is an article that explains how to do so:


Log into AdWords
Visit the "Campaigns" tab
From the campaign folders list, select "Control panel and library"
Select "Audiences"
Create a new audience
Name the list and add a description
Set the time period from which the users have visited your site (default 30 days)
Put the code that Google gives you into your pages

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@Smith883

No, you have no control over what ads will be displayed. There is some control over the genre of the content, but that's it.

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