: How to remove a page from site without affecting google serp I have a travel website. Just for information purposes, I had put a weather page. Now I realize that this page is increasing my
I have a travel website. Just for information purposes, I had put a weather page. Now I realize that this page is increasing my overall bounce rate; because people who are looking for the weather forecast are landing on that page and getting what they want and exiting.
What is the safest method to get rid of that page? Would it hurt my google rank if I remove it completely? Or is there a better way to handle this situation? I realize that around 21 percent of my daily hits are on that page.
I would have been happy if my aim was to provide weather data for the location; however, my site needs to focus on selling hotels. So I think I need to get rid of this weather page immediately. What do you think?
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You could just add a metatag to indicate to serach engines not to index it, without removing it:
<meta name="robots" content="noindex" />
This way you can keep the page, which can be relevant to your on-site users (I think it's a handy feature, I'd like to know the weather where I'm going), and still tell SE's not to index it, without getting any penalty.
For this kind of site, it can be considered as a little bit weird to display the weather because it's kind of off-topic. That's why, I understand your concern and if I were you, I would also get rid of this page.
Here the process I would follow:
Removing the page (a 404 HTTP status is sent for this page)
Redirecting users to a specific 404 page (to encourage visitors to navigate to other pages by introducing for example the best parts of your site...)
This weather page will disappear from index of search engines (of course Google included) and it most probably not hurt SEO of your site. And you maybe don't lose all these 21% of visitors.
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