: Why are 20% of keywords still provided when Google is using HTTPS across the board? Most of the searches that appear in my analytics are "not provided" because Google has encrypted their all

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Most of the searches that appear in my analytics are "not provided" because Google has encrypted their all searches. However, if all search results are now encrypted with HTTPS protocol then how is Google analytics still able to track some (20%) of the organic keywords details?

There are still some keywords appearing in my organic keywords section. So how did Google analytics do this tracking? Does it bypass the HTTPS restrictions for the referrer?

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@Nimeshi995

Actually, this is an easy one. It has nothing to do with the site using HTTPS, but rather the user using HTTPS to access Google. The keywords you are seeing are a result of doing a search on Google with HTTP.

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: Why are 20% of keywords still provided when Google is using HTTPS across the board? Most of the searches that appear in my analytics are "not provided" because Google has encrypted their all

More posts by @Gretchen104

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