: Should paginated content have unique meta tags? I have a category page that leads to an additional 100 pages. For example: www.example.com/category <- this is my category page www.example.com/category-2.html

@Sue5673885

For my paginated results, what I did was dynamically add page numbers and a result index. For example:

<meta name="description" content="Page 3 of 11, nike shoes 30 to 40 out of 300.
Buy good quality nike shoes blah blah">


In the above example, page 3 of 11 and pages 30 to 40 out of 300 would dynamically be generated using PHP or similar. This is OK I believe.

If you don't want to use new meta descriptions for each page, then use:

rel="next"


and

rel="prev"


Here's a couple of resources worth looking at:

Google's Guidelines on Paginated Content

The MOZ Blog - Pagination: Best Practices for SEO & User Experience

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