: SEO issue - External links rel="nofollow" or NOT! Previously I created a website for promo codes and coupons. That have hundreds of external links to the Retailer's websites and I used rel="nofollow"
Previously I created a website for promo codes and coupons. That have hundreds of external links to the Retailer's websites and I used rel="nofollow" tag. But my site SEO rank was very very... bad especially on Google.
So then I removed the rel="nofollow" tag, but no improvement.
The only difference between this site and my other sites is "External links". My other sites have good ranking on Google.
Now I'm creating a site for reviews. So this is also similar situation for me.
I just want to know about how does SEO react with external links? and then what possibly happened in my case?
More posts by @Rivera981
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Nofollow should be used on untrusted links only.
If you are curating these links to the retailers' websites (and it sounds like you are) then there is no reason to use nofollow.
If users are posting those links, then you should either use nofollow, or implement a whitelist of sites for which you omit nofollow.
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