: Do news stories have any downside from SEO point of view? My client releases podcasts every monday and blogs about gaming news rest of the days. He wants his blog posts to appear in Google

@Megan663

I don't see any negatives to setting up your articles so they appear in Google News. Yes, you only appear in the 'news' searches for a certain amount of time, but obviously that's how it works, timely results – but it doesn't stop your stories appearing in the normal search results.

You can see an example here. I have made a search for hreflang tags and in position 8 is a article from searchenginejournal.com from March 2013, which I believe they have set up to appear in the news search, as they have unique digits at the end of the URL, which is a technical requirement for news stories.

I can't imagine Google would ever 'bury' news stories so they don't appear in normal search, as there would be no good reason to do this and even if a news story is old, it can still be just as relevant information today.

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