: How can I resolve google wrong synonom understanding in queries When someone specificies my site name (which isn't a dictionary word) in a search query, I would expect it to be very easy to

@Nimeshi995

Twtrland being associated with Instagram

It would seem that Google is treating twtrland as a shared word for instagram. This regularly happens on millions of searches, for example the word Rubbish is treated as the same as 'rubble, waste, trash, garbage' but this isn't limited to words that mean the same meaning... Like Google associates Rubbish Removal the same as Waste Clearance which can be different meanings.

Associating words with words that have different meanings

Another example of a word that is associated but with different meanings is the word 'tweet', a tweet isn't twitter but rather a function/feature of twitter but both are associated with one another because of the way people talk about twitter and tweet is often mentioned along side it.

Authority and Rankings

So because you are heavily linking out to instragram and have thousands of pages with both twtrland and instragram on the same page it's associated them with one another, and the reason why Stack Exchange appears top is because of the sheer amount of authority they have.

Resolving the issue

I don't see the problem with the two being associated with one another but rather see the issue with rankings. If you look further down the page you can see the right results are being displayed but rather not being at the top which would mean in 'time' your rankings will improve and your gain more authority for the associated keywords, of course lots quality relevant back-links will speed up this process.

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