: What should I do if I cannot find a person who asks to unsubscribe in my mailing list? One of our customers asks us to send out marketing mail. We manage their subscriber list in Microsoft
One of our customers asks us to send out marketing mail. We manage their subscriber list in Microsoft Dynamics CRM and use a remote desktop tool to send the mails through their network via the Sendgrid SMTP server. When they receive unsubscribe requests after another mass mailing, they pass this along to us and we manually deactivate the relevant contacts in CRM. The unsubsribe link happens through a reply mail with the subject "unsubscribe".
With a recent unsubscribe wave, we found that about a dozen of the email addresses that sent such a reply, we could not find in our system, neither when searching for the first name, the last name, the email address, the domain nor parts of any of these. This isn't just "they're in there, but with a slightly different email address", because we found and deactivated a number of those through searching for the names. This is a case of "Either they're not in the system, or they're in the system with completely different credentials."
Obviously the method we're using for unsubscription is flawed and we're currently investigating alternative methods of managing the mailing list, but the problem is that those email addresses asked to be unsubscribed, but we are unable to unsubscribe them because we cannot find their registered address. If we do not unsubscribe them, we run the risk of blacklists and complaints about spam, which will affect the reach of the mailing, our reputation and our client's reputation.
How should this situation be handled?
More posts by @Alves908
1 Comments
Sorted by latest first Latest Oldest Best
Email Forwarding
Email forwarding can often break email-based unsubscribe requests. If you are using a simple mailto link within the emails, then when they click this in their final email client, the return value will be populated with the final destination email -- which of course you may have never seen or recorded.
For example, if you send email to johndoe@domain.com and it is forwarded to janedoe@domain.com, when Jane Doe clicks your mailto link, the email will be from Jane Done, which you likely do not have in your system.
If you are sending HTML based email, I highly recommend that you use web-based unusbscription methods. This allows you to hard code the original email or a token so you can remove the original email from your list.
If you are sending text based email, then your options may be limited. Certainly mailing list software can handle forwards but the users have to use the Reply-To or Forward feature of their email clients. This preserves the original email which the software scans for a matching subscribing address.
Terms of Use Create Support ticket Your support tickets Stock Market News! © vmapp.org2024 All Rights reserved.