: Using microdata for SEO will help to increase SERP Position? Does really rich snippets (microdata) helps to increase the SERP position or it will be just for usability purpose? if adding rich

@Shelton105

As far as I am aware, they do not directly influence your SERP position. However, they do increase CTR (click-through-rate) on search results. A lot of webmasters work hard at getting themselves into the top five results for a specific keyword without ever giving much thought to CTR. This is a bit wasteful, in my opinion, considering our sole reason for trying to rank well is to gain more traffic.

There is also a belief among many SEOs that CTR does affect your SERP rankings, which would make sense, considering how useful a metric it is.

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