: The filename of the image is just one of the items that image search engines (like Google Image Search) use to rank images. They also can get text from: The alt attribute of the image

@Megan663

The filename of the image is just one of the items that image search engines (like Google Image Search) use to rank images. They also can get text from:


The alt attribute of the image
The title attribute of the image
Text that is in a <div> that directly surrounds the image and displays on the page right next to the image


User visible text seems to be a stronger signal than meta text (such as alt text or file name), so if I were to choose one of the two, I wouldn't worry too much about the file name.

You also need to pay attention to two other major factors to get your images to rank:


PageRank -- The number and quality of inbound links (even internal links) into the page that has the image
Image quality -- Full color and very large images rank much better than lower quality images.

Vote Up Vote Down

Login to post a comment!