: Should a site that has been hit by Google Penguin penalties update content or create new? Some time back we created tutorials on a test tool Quality Center which now needs upgrading. Currently

@Jamie184

I would add HP ALM and Application Lifecycle Management to the meta keywords on the actual Site.

Further I´d add a Banner, which says that the QC got renamed into -> ALM and that they can find the new tutorials under this link.

Then I´d add a new Site for the new Tutorials,(but still add Quality Center, QC etc. to the meta keywords) with a Banner on it, which says if they are looking for tutorials for older versions they can be found here

I think that solves all your problems.


New tutorials can be found under old Name
Old tutorials can be found under new Name
Search Engines will index the New Page with a Backlink to the Site with the older Tutorials
Search Engines will index the Old Page with a Backlink to the site with the new Tutorials




And don´t forget to tell Google and Bing to Re-Index the site, else it takes like 4-5 Months

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