: Large Spike in Organic Bing Traffic on a Phrase A website i'm working on has be receiving large intermittent spikes in what looks like legitimate organic Bing traffic on a specific search phrase
A website i'm working on has be receiving large intermittent spikes in what looks like legitimate organic Bing traffic on a specific search phrase (the site is the first organic link for the phrase). I know from experience that this search phrase on its own, isn't popular enough to bring this type of traffic spike. That leads me to believe there are other factors at work.
The referrer is formatted like this:
www.bing.com/search?q=%2bsearch+phrase&FORM=msn114
The beginning of the search phrase has a + sign in front of it on each one (+search phrase). Is anyone familiar with this type of referrer leading to large traffic spikes?
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Without knowing how much of a spike, 100s or 1,000s, or what the search string is, it is tough to say definitively. It is possible that there was a brief pocket of interest in that search string due to news events or possibly just a couple of people researching the topic.
You should check that search on Twitter and in Google Trends and see if anything sticks out to you.
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