: What contributes to expanded company details being displayed in Google search results? For some results returned in Google Search, on the right side it displays the company details, logo, contact

@Kevin317

It can get the info from various places - eg Wikipedia, imdb, Google+ business pages. Usually external sources will be credited, so you can see if you can copy.

If your business is local, then it is certainly worth using Google with Places for Business so it appears on the map.
www.google.co.uk/business/
That appears to be what the one in your example are doing.

It won't always appear on the right hand side, but means your company may still appear on map searches, and also may help if people are doing local searches.

PS DON'T spam Wikipedia. If you are big enough, someone else will create an unbiased page for you. If you are a small company, you will be taken down by the moderators as not relevant.
en.wikipedia.org/wiki/Wikipedia:Starting_an_article#Things_to_avoid

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@Sue5673885

Since in some cases the information is taken from Wikipedia, you might as well try and create a Wikipedia page for your brand.

Google+ pages help with location of physical addresses, comments, pictures and so on.

As you can see in the image you posted, Wikipedia info shows up first, then the location and other info from Google+

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@Sherry384

From: searchenginewatch.com/article/2272084/How-to-Dominate-the-Entire-First-Page-of-Google

Google+

Brands that have verified Google+ accounts can capture side rail real
estate for brand terms by utilizing rel="publisher". This works
similarly to authorship but is tied to Google+ pages as opposed to
individual accounts. The result is a rather large piece of real estate
that includes your follower count and a link with image to your latest
post.

For more information on how to set up your publisher profile, check
out this Google+ starter guide.


You will notice that this only occurs when a brand search is entered. If your brand consists of fairly common words, this may not work as well.

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