: How to get rankings for an abbreviated product name without having it on the site? My company has recently renamed & rebranded its two software products and has come across a snag with

@LarsenBagley505

Posted in: #Keywords #Seo

My company has recently renamed & rebranded its two software products and has come across a snag with the naming. One of the products is fairly routinely abbreviated by our customers to a name that our marketing department doesn't want used in any collateral. If it helps, here's the type of product name and abbreviation I'm talking about:

Franklin DP for Cats

becomes

Franklin DPC

(I've not used the real name, as, frankly, it's a bit embarrassing that we can't use the abbreviated form that our customers seem to prefer.)

Thing is, we still want to make sure that our site shows high in search results for that abbreviated form. I really don't want to do anything that might be viewed as "gaming" by the search engines, but equally, I need to avoid putting the term into the site.

So... what's the best way to make sure that we still get the rankings?

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