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Candy875

: Are Adsense ads allowed to not be initially visible? I have something like a sidebar that is being pulled out on a click on smaller resolutions. Therefore it is not initially visible, but can

@Candy875

Posted in: #Advertising #GoogleAdsense

I have something like a sidebar that is being pulled out on a click on smaller resolutions. Therefore it is not initially visible, but can be visible when pulled out via a clearly indicated arrow, and is accessible from every page.

It is quite complicated for me to understand all the rules dictated by Adsense, so my question is, am I allowed to place Adsense ad units in this sidebar? And can you point me to the specific section in the rules that is referring to this situation, if such exists?

This is a simplified demo of what's going on on the page: jsfiddle.net/x2ynU/
Also worth noting that this behavior only occurs on the smaller versions of the page (when the width is less than 992px). On a big screen, the sidebar is always fully visible.

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@Gretchen104

You are not allowed to request an ad to AdSense and to not display it. In order words, if you load the ad when the user clicks on the side bar, this might be ok.

But, preloading is not ok, since there is a reasonable probability that the ad won't be displayed to the user (when he/she does not click on the sidebar). In this case, Google would count it as an impression, when there would not have been any impression.

You are not going to find a specific rule for your specific case, but basically, you should stick to the spirit of the rules: if you request an ad to AdSense, it must effectively be displayed to the user in all cases.

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@Deb1703797

Take a look at this page. Search for 'Ad placement'. It says:

Google ads, search boxes or search results may not be:
Displayed in pop-ups or pop-unders.


I'm not sure if


sidebar that is being pulled out on a click.


is a 'popup' too. To read all the policies of AdSense, take a look at this page. This may not be the answer you were looking for, but you should be able to answer your own question with the links I have posted.

You should also contact Google, they may be able to help you.

Good luck!

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@Reiling115

Here are the parts from the Adsense programme policies that might be relevant:

It is forbidden for ads to be


Displayed in pop-ups or pop-unders.

Obscured by elements on a page


Also, Publishers may not


Direct user attention to the ads using arrows or other graphical gimmicks.

Place ads in a floating box script.


As you can see, some of the programme policies of Google are subjective. If you can defend your implementation to fall outside these policies, then I think you are good to go. You should also make sure that the page element that comes out can also be pushed back in, as placing adsense ads on elements that does not have a proper navigation options are also prohibited. However, it is subjective, and difficult to say without actually seeing your page.

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