: Google Analytics payment gateways are tracking referrals Google Analytics is tracking my payment gateway conversion as a referral. This is because we take the user to the payment gateway, eg

@Eichhorn148

You will want to add PayPal to your referral exclusion list in Google Analytics. Google says that it is exactly what it is meant for:


A common use for this feature is to exclude traffic from a third-party shopping cart to prevent customers from being counted in new session and as a referral when they return to your order confirmation page after checking out on the third-party site.


To do so:


Navigate to a property. If you're not in the settings screen, click Admin.
Click Tracking Info then Referral Exclusion List.
Enter paypal.com
Click Apply to save.


Repeat those steps with others such as ipg-online.com.

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