: Should I focus on a Location Page or Landing Page for SEO efforts? I am a franchisee with a location page (http://example.com/locations/florida/south-brandon) but since it isn't mobile friendly

@Reiling115

I cannot comment based on experience, as I am relatively new to the field. However, I can give you an answer. Some answer is better than no answer, right?

There are advantages and disadvantages for both approaches. The disadvantages are that you might be getting some benefits on local search because of the page rank of example.com and adding your efforts to it to make it better will be easier. All your referral traffic will come to myexample.com, but sales will happen at example.com, right? It is possible that you miss some traffic in between. If what I understand is correct, it will take three clicks from adwords (to myexample.com to example.com to action button). That is a lot of chance for considerable traffic loss.

However, the advantage is that you already mentioned, you can customize the page to your needs. That means that you can create better search engine optimized pages, better content and optimize it for mobiles. It is all a matter of weighing the advantages and the disadvantages.

Hope this helped

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