: How to find keywords in HTML code? I want to check if on a web page I can find defined words. For example I want to check if a web page contains word 'abc'. I know that some pages contains
I want to check if on a web page I can find defined words. For example I want to check if a web page contains word 'abc'.
I know that some pages contains meta tag with name = keywords and name=description.
But now every page contains this tag. So I'm also searching in <p> tags. But where else I should search for a matching words to determine the topic of the page?
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There are several things you can do. You can view page source code and look for the following:
title tag
description meta-tag
h1, h2, h3... tags
first 1 or 2 paragraphs
You will want to discount any stop words of common words of course. While the description meta-tag has little or no value for SEO, it does offer great clues to keywords and page topic. You can always create a spread-sheet to keep track of pages and keywords of course.
Another option, and one that I prefer, is to use a keyword density analyzer. Keyword density for SEO is largely a myth, however, these tools offer great clues to the hidden potential of any page and clearly pin-points the topic keywords that any page will perform well for. This may be the best option for you.
My favorite now requires an account: www.ranks.nl/ This may be a good idea if you are going to use a tool often. Today, I recommend: tools.seobook.com/general/keyword-density/ This is a free tool and not quite as detailed as ranks.nl but may be good enough for your purposes. I use both from time to time to check that I am on track when I write a new page.
Another option is to use an SEO analysis tool. I like best for this: SEO PowerSuite from www.link-assistant.com/ This is an expensive option and I only recommend this if you need to use the tool a lot for competitive analysis or checking your own work on a larger site.
If this is too much for you, then perhaps Screaming Frog can help: www.screamingfrog.co.uk/seo-spider/ It can be free up to a limit (500 pages), then you have to purchase a license. People seem to like this tool and I have tried it. It requires the option to spider your site directly. I suspect you can target single pages too. Please note, there are more features than listed on this initial page so dig deeper if this looks like a good option for you. I can recommend this tool from my experience.
You should be able to determine the content title by just looking at the browser window's tab title or you can use a third party tool like Seositecheckup to determine the content of that particular page automatically.
If you are looking for keywords which are used on someone else's site, I suggest looking at ALT tags and possible TITLES on images. Also a good idea to look at tags.
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