: Can we preserve our old domains Pagerank but cut all ties with the old domain such that it doesn't redirect? Here's the situation - a client of mine has recently changed their company name

@Kaufman445

I would try to somehow still link from the old domain to the new one, possibly indirectly. You don't mention the specific situation, but if you have a third site, e.g. a blog related to the products but without any kind branding, you can boost that blog with links from the old site. And the blog could have regular posts with links to the new site.

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@Sarah324

Is there anything I can do?


Pretty much, no. If you can't redirect the old domain to the new one then they are essentially starting from scratch in every way. But since that sounds like what they want maybe it isn't such a bad thing.

One thing you can do is try to get the links on other sites to be updated to the new URL with the new company name as anchor text. That will help get some of the PageRank over to the new website and the anchor text will help with their rankings. It would be a tedious process and you definitely won't get many, if not most of them to update their links. But every little bit helps.

FYI, domains don't have PageRank. Individual pages do. So their home page has/had a PR of 4. Their other pages probably did not.

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