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: Should I optimize for Adsense eCPM or Adsense Revenue? I'm split testing, and one skin has a higher revenue, while the other skin has a higher eCPM. Which one should I choose? If I select
I'm split testing, and one skin has a higher revenue, while the other skin has a higher eCPM. Which one should I choose? If I select the higher eCPM, I assume that any future enhancements will bring a higher revenue, but then revenue now is real money.
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