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Goswami781

: Lost website rankings as a result of using a 302 redirect instead of a 301 I have an online store and during the last 2 days I noticed a big change in its SERPS for some keywords. The

@Goswami781

Posted in: #301Redirect #302Redirect #Https #Magento #Seo

I have an online store and during the last 2 days I noticed a big change in its SERPS for some keywords. The site is indexed in local Google for 5 keywords, and the online store is based on Magento 1.7.

5 days ago, I set up an SSL certificate in the online store in order to get better ranking results. I setup the SSL and followed the instructions from the Magento to make permanent 301 redirects from the HTTP URLs to the HTTPS URLs. I replaced all the URLs of the online store with HTTPS.

When I saw in the SERPS that the rankings for some keywords were going up and down, I checked some URLs to see if all was going well with 301 redirects and found that the redirects where 302 and not 301, which is a big bug caused by Magento.

I solved the problem with the .htaccess, but still the rankings for the homepage have disappeared. I fetched the site again using Google Webmaster Tools and am waiting to see.

Can you please advise if I did something wrong, and what else I could do?

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@Samaraweera270

Google might need confirmation after you applied 301 redirect right after 302 redirect. Give some time to these pages of your website. Once the redirects will be confirmed in the eyes of Google, you might start seeing your pages back.
If you have waited for so long, do these two tasks.


Go to Google Webmaster Tools. Go to Fetch as Google and enter your desired pages there one by one.
Create some high quality relevant back links. This will help increasing the page popularity and will improve the rankings.
For the sake of better ranking, go to w3c validator. Try finding code errors and resolve them.


I hope this will help!

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@Goswami781

Give it a bit of time, your rankings of before should come back within days (or weeks at most). The drop is likely caused by the change from HTTP to HTTPS.

However, according to the Moz plugin, your page authority is 32 with 280 links, and your domain authority is 19 with 25K links. Your PA and DA are very low for such a number of links. You probably want to clean-up your link profile to improve your rankings.

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