: Dedicated IPs for each ccTLD We are about to launch our web site in 3 languages: German .de, French .fr and Spanish .es All ccTLDs point to one server with one IP address. When I set the
We are about to launch our web site in 3 languages: German .de, French .fr and Spanish
.es
All ccTLDs point to one server with one IP address. When I set the PTR record for this IP I can only input one common domain name though.
Now, I was wondering:
Is it better for SEO to add two additional IPs, so that each TLD has its own IP and a dedicated PTR records?
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There's little evidence that dedicated IP addresses rank better than shared IP addresses.
In fact, I think Google's said shared hosting is fine.
I've never seen any mention of PTR impact on SERPS. I can only imagine they care about such things if you are using black-hat tactics.
I would need to find the reference, but if you are doing GeoIP targeting and trying to rank in local search (google.co.uk, .it ...) then where you host may have an impact.
Update
I wanted to add these references as I had to answer a similar questions for a customer today.
support.google.com/webmasters/answer/182192?hl=en support.google.com/webmasters/answer/62399?hl=en&ref_topic=6002454 googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html
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