: How to smartly optimize ads on website I've a content website that presents ads. Now, my team want to optimize it for a better experience for the users. (we really believe our ads are good

@Shakeerah822

Your question is google-adsense tagged, so the first what you will probably want to try are "AdSense Experiments". support.google.com/adsense/answer/4599562?hl=en

Here are some examples of the types of experiments that you can run:


Compare the performance of text-only ad units to ad units that have
both text and display enabled
Analyze the effect of changing the color
of ad text on ad performance
Determine the impact on your revenue of
using ad serving, sensitive and/or general category blocks



You will probably notice you can't test different fixed ad sizes with AdSense Experiments feature. I'm not 101% sure, and I think that is because AdSense is already optimizing them with "Similar-sized display ads". support.google.com/adsense/answer/3234887?hl=en
But you can see which sizes are better performing on that slot, in your perfomance reports: on "Ad units" page click on ad unit name, and then switch "Days" dimension to "Creative sizes". support.google.com/adsense/answer/2546700?hl=en
Also, there is "A/B testing" listed as acceptable on "Modification of the AdSense ad code" page: support.google.com/adsense/answer/1354736?hl=en
And you can connect AdSense account with Analytics: support.google.com/adsense/answer/98155?hl=en
(It is completely non-related to your question, but just because we are talking about experiments with AdSense ads, it may be worth to mention and to keep in mind: if you create width: X; height: Y; ad unit, but you need M*N for experiment, then you can't just manually change ad code to width: M; height: N; and you will need to create new M*N ad unit.)

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@Gonzalez347

Probably AB testing

AB test your pages by showing different ads to different groups of users, record and track the best variations to optimize your CTAs

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