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Martha676

: Google PageSpeed, optimizing Google's own elements I'm trying Google's PageSpeed online service Ironically, it's primarily highlighting Google's own services as something that needs improvement on

@Martha676

Posted in: #Cache #Fonts #Google #GoogleAnalytics #PageSpeed

I'm trying Google's PageSpeed online service

Ironically, it's primarily highlighting Google's own services as something that needs improvement on my site

1) jQuery from Google: blocking. So I moved all javascript from <head> to the end of the document before </body>. That helped

2) Linking to external Google Font CSS (in <head>): blocking. But the font is critical to the design of the page and should load before much else

3) Google Analytics: Caching is not good. (Google has set it internally to 2 hours expiration). Don't know how to change this (this is also placed at the bottom of page)

The Google Font is highlighted as a big priority to change.

How can I fix this? Where/how should I call the the font?

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@Kevin317

You don't have to do everything listed as an optimization. If using a custom font is important to the design of your website then use it. You have a choice between a slightly slower (initial) page load and a better design versus a slightly faster (initial) page load and a slightly lesser design. If using that font improves your business somehow than it's worth using.

This is no different than the trade off between security and usability. They are always at odds and it must be decided just how secure a site needs to be with an acceptable level of usability.

There's no perfect website that is 100% secure and 100% usable. There is also no perfect website that is super fast and 100% optimized for business results. Find the balance that is right for your website and go with it.

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